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What is Search Engine Optimization and Why Do I Need to Learn it?

In today’s Internet marketing world, there’s no topic hotter than search
engine optimization (SEO). That’s because the ultimate success or failure of
your blog is largely linked to its placement in search engine results page
(SERP). You may have the coolest blog in the world, but if nobody can find you,
then what is the point of having a site on the internet?