A complete SEO Link Building Tutorial for those looking to better their search rankings.
This free ebook is intended to provide people with an in-depth overview of what link building is, why it is necessary in order to improve site traffic and visibility in search engines and sound strategies for building backlinks.
An excerpt from the book:
In the eyes of the search engines, links within your site (internal links) indicate what you say about yourself (your site). Other sites linking to your site (external links) are what everyone else says about you (your site).
What you say about yourself only carries so much weight with search engines. The key is to get everyone else to say the same thing about you. When you have many people (other sites) with various levels of authority (page rank) saying the same thing about you, then search engines are going to take notice and put you in your rightful place – hopefully the #1 spot on page 1 of the search results!
Link Building Tutorial table of contents
Part I: The Basics of Link Building
- Why Link Building Matters
- How Search Engines Evaluate Links
- Structuring a Link Building Campaign
- Determining a Link’s Value
- The Role of Content in Building Links
Part II: Professional Link Building Strategies
- Asking for Links
- Directory Links
- Content-Based Links
- PR Site Links
- Buying Links
- Reciprocal Links
- Links from User-Generated Content Sites
Part III: Valuable Link Building Tools
- The Bare Minimum
- Additional Handy Tools
- Determining Link Value
Part IV: Time is Money
- Link building Takes Time
- 2 Approaches to Executing a Link Building Campaign
Part V: Conclusion
Link Building Resources