Write in a conversational tone. Marketese and business-speak do not work in blogs. Write as though you are having a casual conversation with a friend. Say it out loud as if speaking to someone before writing it down. If you have trouble writing conversationally this may help immensely. As silly as it may sound, some people find holding a telephone handset to their head helps.
Improve your vocabulary by reading. The best writers have great vocabularies and they all read a ton of books!
Improve your vocabulary, A Painter is nothing without his palette of paints. A Writer is nothing without his words, and the more you know, the more you have to work with, and the better you can express yourself. The best way to build vocabulary is to read. I always have a book going, regardless of how busy I may be.
- John Brock, Writer, All over the Internet
Write like yourself, not anyone else. You might love Dan Brown or Stephen King but you can’t write like them and they can’t write like you. You have to find your voice, your individual tone and style, and then you will be able to write with a greater sense of confidence.
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